Fashion trends are rooted in the basic human desire to imitate. It’s a human nature that has been psychologically proven, over and over again, through the behavior of infants and in the discipline of social psychology. It’s what runs the fashion industry. It’s what drives consumers to willingly open up their wallets and cough up the large amounts of money to invest in some nice clothes. Imitation brings us comfort; a sense of belonging. It’s a connection to our surroundings and to other members of society.
“That is the key of this collection, being yourself. Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.”
“Dress to Impress”
Going further into the psychology of fashion consumption, there’s something more to the formation of trends than just a primary instinct to copy what we see. There’s a desire to impress. Not only do we want to fit in but we want to prove a point to other people. This is interesting because this is where we get to see the differences in culture and standards of value. Some people value wealth and adorn themselves with million-dollar jewels and preppy designer brand garments. Some people choose to show people that they’re more carefree and cool by dressing in baggy trousers and a hipster top. Others might idolize sensuality and wear skimpy clothes that can show off their body(I’m not saying this is ideal, just an example). Whatever they value most in life, what all of these people have in common is the subconscious(or possibly conscious) need to impress other people and make other people think of them in a certain way.
Since everyone has different standards, not everyone follows the same trend, but almost everyone is indeed involved in a certain pattern of fashion consumption. Ditto trends exist everywhere. Even when you think you’re badass for not caring about Chanel or Louis Vuitton and you turn to goth chains and ripped black skinny jeans, you’re still part of a ‘trend’ of being goth(or emo. or both. or maybe you’re just badass).
(SUDDEN REALIZATION THAT I’M NOT AS SPECIAL AS I THOUGHT I WAS *gasp*)
“As a designer, you’ve always got to push yourself forward; you’ve always got to keep up with the trends or make your own trends. That’s what I do.”
If I ended this post here, it would be terrible, because I like to convince people that they are special. And you truly are, whether you see it or not. Being unique isn’t about wearing clothes from a distant universe that no one else has ever imagined to make before. It’s about your decisions. It’s why you make the choices you make. It’s the ability to make conscious choices to follow your own heart and not be dragged around by other people. So go ahead and wear that old, comfy, ‘unstylish’ shirt that you secretly love wearing when you’re alone in your room reading these blog posts. (Just don’t wear it to a job interview or anything. Have common sense and appropriate courtesy in fashion and it’ll probably be fine.)
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